How I use Parasite SEO to take over the SERPs - Part 2

In part 1 of this series, I introduced the basics of Parasite SEO. If you haven’t checked it out already, I encourage you to read it first and then come back to this part.

In this part, we will take a look at a live example of parasite SEO in action.

So, let’s dive right into it!

As a part of my keyword research, I came across a list of keywords that seemed to be a golden ticket to high RPMs.

To get here, I used SEMRush’s free keyword magic tool, searched for the term ‘insurance’, and set the keyword difficulty filter to ‘very easy.’

The ideal keyword suitable for parasite SEO is one where the search intent is informational and one where the SERPs have no major publication (like Investopedia, Forbes, Yahoo Finance, Business Insider, etc) ranking for the keyword.

For this case study, I have picked ‘openhouseperth.net insurance’ as the keyword of my choice.

The search volume at 9,900 is high enough, the keyword difficulty is at 14- which is still considered ‘very easy’, and advertisers have paid $6.67 as the CPC (Cost Per Click) for a user’s click for an ad for the keyword.

Imagine, if you had content on your site with the same search intent, where you provide information on openhouseperth’s insurance, you could potentially have some lucrative ad revenue coming your way!

This is just an example, of course. While I don’t have a background in insurance, it is still valid to see what parasite SEO techniques other bloggers have employed to drive traffic to their sites.

So, I searched using I search from. It is a free tool that allows you to search from a particular place.

I searched for information from the United States since I would like to see what the SERPs look like in the U.S.

And this is what I see-

Someone posted content on Quora matching the informational search intent and is now ranking no.1 in the SERP.

Let’s take a look at the content they posted on Quora.

You will notice that they have briefly answered the question (though it seems very low quality) and have added a link to their blog where the full article can be read.

A quick traffic check for the website shows us that the site is getting approximately 100 views a month from organic search, 97% of which is from the U.S. and has a traffic value of $328.

They have, in fact, applied the same parasite SEO strategy for similar low-difficulty keywords, which has helped them rank in the SERPs.

Also, the site being in high CPC niches like insurance means that one does not need a ton of traffic to make a lot of money through ads.

And as I found out, they are monetized using Adsense.

The answer on Quora was barely helpful. However, Quora’s high authority and Google’s preference for UGC (user-generated content) helped the site owner rank in the number 1 position in Google’s SERP.

Imagine if you applied the same strategy but this time actually put in effort in the response, and wrote a higher quality article on their site- you could outrank this site.

Quora is just one way to rank with parasite SEO.

There are several other sites that can be mobilized to dominate the SERPs.

We will take a look at a list of these sites in the next issue!

I hope that today’s guide was useful! If you have any thoughts, I’d love to hear it!

See you in part 3!

AJ the SEO guy.